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Category: Growth

Sales Theory for Technical Founders

August 5, 2019September 20, 2019 nextbenefits Leave a comment

Sales is hard, period. While we know that digital is the future of business and developers and engineers will remain in high demand, what is often understated is the need for quality sales talent in the technology industry. Founders of early stage startups know this to be true because, as Peter Thiel says, “look around, if you […]

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The Start Up Guide to Building a Great Company Culture

July 26, 2019September 25, 2019 nextbenefits Leave a comment

“Culture eats strategy for breakfast” Peter Drucker What is Culture? Many of us have held entry level positions in the past. Can you recall your level of engagement with work at the time? Do you recall commiserating with other employees at lunch break? Complaining about management? Parodying the hollow corporate initiatives that were foisted upon […]

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